Researching younger generations and studying gender biased designs, we leveraged a design lead initiative, and produced the Hero7 Silver form factor.

Based up an existing architecture, we re-evaluated our new form factor to be more approachable. Reducing part breaks, and lowering the cost of this camera, we intended to address a wider audience.

Questioning our established familiar feature set, we challenged ourselves to make trade-offs, and offer maximum value for our potential new customer base.

Hero7 Silver